Individuals who have undergone a high degree of transportation are less able to identify details or aspects that ring false than those who experience a low degree of transportation. Some of the most interesting points include: Brock’s The Role of Transportation in the Persuasiveness of Public Narratives, Green talks about a couple of notable points of Narrative Transportation. In her experiments outlined in her and Timothy C. 
The theory has been championed most notably by Professor Melanie C. The better the immersion factor then, the better the conversion factor as well. The Narrative Transportation Theory supposes that the more a person loses themselves in a story, the more likely they are to adopt the attitudes and ideas of that story.
In a rush? Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF guide. And the 4 storytelling principles to boost conversions.Īlright, have you ever heard of this theory?….
Why Narrative Transportation is key to your storytelling and marketing. What Narrative Transportation is and why the better the immersion factor, the better your conversion. Or, more technically, Narrative Transportation. Or always drawing the most vehement, blood-boiling rage from everyone else in the room.īecause he’s breaking the immersion. Or always opening up his blinding phone to text a friend. People’s faces are ablaze with blue-hued lights from their phones.Īnd no matter how far away you sit from the rest of the crowd, 3 or 4 people always need to “just squeeze by.”īut through all that noise, all that annoyance, and all that chaos, the lights finally lower.Īnd then… silence… Well, at least, most of the time…Įvery now and then, you get that one jerk who’s always talking too loud. The theater’s filled with endless talking, laughing, and crunching of popcorn. 
Think about when you used to see a movie before the pandemic… Nothing beats losing yourself in a good story, right? By Matt Ackerson - Get free updates on new posts here
0 kommentar(er)
